Daniel Cheng

Metric Design Studio / Founder & Creative Director

Daniel is a Boston native who has been working in marketing and design for 12 years in Shanghai. He is the founder and creative director of the award-winning digital agency Metric Design Studio (MDS). By combining expertise in the digital landscape in China with strong technical skills, MDS is able to fill the void between marketing and design. Their diverse range of clients have spanned
from fashion powerhouses such as MaxMara and Kipling, to luxury hospitality chains such as Shangri-la Hotels, Tonino Lamborghini Hotels, and LUX* Resorts.

Daniel has been featured in various media publications, including Architectural Digest, Surface, SmartShanghai, Car and Driver, That’s Shanghai, Expat Startup, and City Weekend.

Daniel graduated Magna Cum Laude from the University of Massachusetts Amherst with a BSc in Environmental Design, and was the recipient of a Fulbright Fellowship. He speaks English, Cantonese, and Mandarin. Daniel spends his free time playing with his rescue dog and making pasta from scratch.