Meet the Jury
Our jury panel is comprised of an international pool of creative industry professionals from art and creative directors, curators, publishers and other influential luminaries.
After beginning her career at L’Oréal, within the mass-market brand Garnier, Alexia Pascon contributed to the brand’s early digital transformation projects. She quickly stood out for her strategic thinking and sharp understanding of online consumer behavior.
She then joined Horace, a pioneer in men’s grooming. There, as an expert in digital marketing for cosmetic brands, she built the brand’s entire digital experience from scratch. Known for her ability to think outside the box, she combined authenticity, innovation, and data to turn e-commerce into Horace’s number one sales channel.
Transforming consumer habits in a sector historically closed to men became her challenge. Under her leadership, Horace grew into a best-in-class example of beauty e-commerce in Europe, with over 115,000 customer reviews and an average rating of 4.5/5.
Holding an MBA in Innovation Marketing, Alexia has developed a unique approach to digital marketing. She turns user insights into measurable growth drivers through a methodology rooted in observation, testing, and continuous iteration.