Arash Beheshti Studio
Seyed Ahmad Beheshti 's Captivating presentation of the Casio Edifice Watch, adorned with a dynamic light trail drawing

An Exclusive Journey with Seyed Ahmad Beheshti: Master of Creative Vision

Welcome, design enthusiasts! Join us for an exclusive dive into the creative world of Seyed Ahmad Beheshti, also known as Arash Beheshti, the prolific Photographer/Graphic Designer and passionate Creative Director. Fresh from his remarkable win at the C2A Awards, Seyed Ahmad Beheshti shares insights into his creative journey, challenges faced, and the impactful project that clinched the coveted award.

Fun Facts about Seyed Ahmad Beheshti

– Seyed Ahmad Beheshti is not just a visual wizard but also a connoisseur of music, with diverse genres serving as a wellspring of inspiration for his creative endeavors.
– His favorite photography accessory is an antique camera passed down through generations, adding a touch of heritage to his contemporary artistry.

About the Project: Speed And Intelligence

Prize: Winner in Advertising / Photography
Company: Visual Wiz Studio
Lead: Seyed Ahmad Beheshti
Credits: Photo By Arash Beheshti Studio

The project, aptly named “Speed And Intelligence,” aimed to promote the Casio Edifice Watch using the brand’s slogan. Seyed Ahmad Beheshti, at the helm of Visual Wiz Studio, envisioned a light trail drawing around the watch to embody the slogan and captivate viewers.
The trail symbolized the watch’s unique ability to freeze time with intelligence. The design strategically guided the viewer’s eye through the entire photo, with colors mirroring the watch’s face and depicting familiar light trails.

Exclusive Interview with Seyed Ahmad Beheshti

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Seyed Ahmad Beheshti: Winning the C2A Awards has had a profound impact on my creative journey and business endeavors. The recognition has provided validation, boosted my confidence, and reinforced my belief in my abilities. It has also increased visibility, attracting new opportunities and collaborations. Overall, the recognition has inspired me to continue pushing boundaries and striving for excellence in my creative pursuits and business ventures.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Seyed Ahmad Beheshti: The journey of submitting and evaluating for the C2A Awards involves many memorable moments, challenges, and surprises. To take part in the experience, one must create an entry that is both compelling and unique and be prepared to face tough competition. Participants should conduct thorough research, pay attention to the presentation, and embrace all successes and setbacks along the way.

The C2A Awards journey is an opportunity for personal growth, self-reflection, and pushing creative boundaries.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Seyed Ahmad Beheshti: Finding inspiration is a crucial aspect of creativity. For me, music and observing the works of other artists are my primary sources of inspiration. Music has the power to profoundly impact my creative process while observing the creations of others, sparks new ideas and perspectives. Creativity is a mysterious force that varies for each individual.

To fuel imagination and approach the creative process, one can seek inspiration from various sources, embrace curiosity, create a conducive environment, collaborate with others, learn from failure, balance routine and spontaneity, and continuously learn. It is essential to personalize these strategies and find what works best for staying inspired and innovative.

Casio Edifice Watch on a billboard, demonstrating its prowess with a vivid light trail

4. Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some challenges you’ve faced, and how have you tackled them?

Seyed Ahmad Beheshti: Ensuring timely payments can pose a significant challenge that I frequently encounter. It is frustrating when payments are delayed, causing financial strain and disrupting workflow. To address this challenge, I make sure to communicate payment terms and expectations with clients in a clear and proactive manner.
I may also consider implementing invoicing systems, setting up reminders, or discussing payment schedules upfront to ensure a smoother payment process. Additionally, building strong professional relationships and maintaining open lines of communication can help foster a mutually respectful and efficient payment process.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Seyed Ahmad Beheshti: Winning the C2A award is a significant accomplishment in the creative industry. It can help me establish my credibility and reputation, validating my skills and expertise. The recognition also has the potential to increase my visibility and open up new opportunities for me.

To make the most of this achievement, I have showcased the award on my social media and website/portfolio. Additionally, I intend to use this recognition to attract new clients and collaborators. Overall, the C2A award is a valuable asset for anyone looking to develop professionally and achieve success in the creative industry.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Seyed Ahmad Beheshti: As a C2A award winner, I believe in the potential for numerous networking and collaboration opportunities. Engaging with fellow award recipients can lead to fruitful collaborations, shared insights, and an exchange of ideas that benefits everyone involved.
This expands my network, nurtures valuable professional relationships, and unlocks new avenues for growth and creative exploration. Winning the C2A award also attracts the attention of industry professionals, leading to potential partnerships, projects, and growth opportunities.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products in the near future?

Seyed Ahmad Beheshti: Winning the C2A Award can positively impact the demand for my services or products in the near future. The recognition enhances my credibility and reputation, which attracts potential clients and collaborators.
Displaying the award on various platforms serves as a powerful marketing tool, generating curiosity and interest. In summary, winning the C2A award can increase my visibility, differentiate my offerings, and contribute to a rise in demand for my services or products.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Seyed Ahmad Beheshti: Winning the C2A Award has been an incredibly valuable experience for me personally. It has served as a powerful affirmation that my years of hard work and dedication have paid off. However, winning awards hasn’t stopped me from continuously learning and improving myself.
I strongly encourage others in the creative industry to consider participating in awards as well. It’s a great opportunity to showcase your talent, gain recognition, and expand your network. But it’s important to remember that you should not let the competition results make you too proud or disappointed. The journey itself is valuable, and every experience, whether you win or lose, contributes to your growth as a creative professional. So, embrace the opportunity, give it your best, and keep learning and improving along the way.

The Casio Edifice Watch takes center stage on a billboard

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Seyed Ahmad Beheshti: I’m definitely interested in applying for the next edition of the C2A Awards. There are several reasons why I find this competition motivating. It offers an excellent opportunity for growth and improvement.
By challenging myself to create even better work, I can expand my creativity and enhance my skills. Additionally, participating in the C2A Awards can increase my visibility. This allows me to showcase my work to a wider audience, which can attract potential clients and collaborators.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Seyed Ahmad Beheshti: Staying current with industry trends is an ongoing challenge, but I actively engage with professional platforms and networks, where featured work and discussions provide valuable insights into emerging trends.

I also follow industry publications, blogs, and newsletters to stay informed about the latest happenings and innovations. One emerging trend that has caught my attention is artificial intelligence (AI), which I plan to incorporate into my art to produce works that go beyond traditional approaches. By embracing AI, I aim to stay at the forefront of artistic innovation and deliver compelling experiences to my audience.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving over time?

Seyed Ahmad Beheshti: In terms of my future plans and aspirations, I have a two-pronged strategy that involves expanding my creative skills and learning business management. My aim is to fuse artistic growth with a comprehensive understanding of the business side of the industry, thereby advancing my creative journey.

Additionally, I aspire to embrace emerging technologies and trends, which will help me stay relevant and deliver compelling experiences to my audience. Ultimately, my goal is to navigate my creative journey with a well-rounded approach that fosters innovation, adaptability, and long-term success.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Seyed Ahmad Beheshti: I have always been captivated and intrigued by the subject of time, which has led to my fascination with watches. They serve as tangible devices that bring the abstract concept of time to life. My interest in watches inspired me to submit a winning project to the C2A Awards. The genesis of my award-winning concept centered around showcasing the character and essence of watches through photography.

My goal was to capture the intricate details, the craftsmanship, and the symbolism that watches represent. Through these photographs, I aimed to create visual narratives that would evoke a sense of time’s significance and mystery. The award-winning project was the culmination of my passion for watch photography and the desire to capture the essence of time itself. It represents the realization of my vision and the dedication I put into it. I am honored that the C2A Awards recognized the concept and execution of my project, bringing my creative vision to a broader audience.

Seyed Ahmad Beheshti – Shaping Time and Creativity

As we wrap up this exclusive journey into the creative mind of Seyed Ahmad Beheshti, the brilliance of his work and the impact of the C2A Awards on his creative trajectory are evident. The future holds exciting prospects as Seyed Ahmad Beheshti continues to weave his artistic magic, melding time, and creativity in a unique tapestry.

Stay tuned for more awe-inspiring projects and groundbreaking achievements from this maestro himself. The future of creativity is undoubtedly in the capable hands of Seyed Ahmad Beheshti.


More about Seyed Ahmad Beheshti and the Project:

C2A – Seyed Ahmad Beheshti (Visual Wiz Studio) –
Winner in Advertising / Photography

Speed And Intelligence – VIDEO:

Other C2A Winners:

2023 C2A Winners