The aim of this work was to promote the Casio Edifice Watch using the brand's slogan "Speed And Intelligence". A light trail drawing was designed around the watch to depict the slogan and attract viewers. The trail symbolized the watch's ability to freeze time with intelligence. The design was created to guide the viewer's eye through the entire photo, with colors chosen to match the watch's face and represent familiar light trails.
My name is Seyed Ahmad Beheshti, known as Arash Beheshti. I am a multi-awarded Photographer/Graphic Designer and passionate Creative Director.I am the founder CEO at:• Arash Beheshti Studio, specialized in advertising/commercial photography. • Visual Wiz Studio Inc, creative production studio focused on digital imaging, retouching & CGI.