In the dynamic realm of design, where innovation meets imagination, one name resonates—Malou Ko. As the lead at THE CABINET, an award-winning multidisciplinary design studio based in Hong Kong, Malou Ko recently secured the Best of Best in Brand Identity/Branding at the prestigious C2A Awards. This triumph not only underscores her creative prowess but also illuminates the transformative influence of design.
– Design Virtuoso Since 2005: Malou founded THE CABINET design studio in 2005, embarking on a journey spanning over 150 international and local projects.
– Connecting Through Design: With a mission to connect people through design, Malou has left her mark on projects for renowned clients such as Standard Chartered, Cathay Pacific, Ralph Lauren, and Sheraton.
Under Malou Ko’s visionary leadership, THE CABINET undertook the NakedLab Rebranding project. The challenge was not just to redesign a brand but to encapsulate the essence of comfort and rejuvenation that NakedLab offers. The founder’s love for the Maldives became a guiding light, infusing the design with the beach and ocean ambiance. The skin color palette, redesigned logo, and the use of arch shapes in graphic elements harmoniously conveyed the brand’s promise—blissful days, every day.
Did you know that during the NakedLab Rebranding, the team at THE CABINET discovered a unique definition of comfort that became the cornerstone of the entire project?
Malou Ko: It is our honor to receive such recognition. We and our clients are more than happy to receive such good news! It is a creativity-booster for us to design more good quality work for our clients.
Malou Ko: The process is simple actually. As long as you have the project description and images ready, it takes around 15 minutes to submit the awards.
Malou Ko: We always believe a good branding can let people feel the brand story visually without reading any words. Logo, colour, typeface, and graphic elements can break any language boundaries. Our creativity is fueled from observation and absorption of daily interactions and emotions from people. We love seeing how people react to certain things, why they like them, why they don’t, do they get the meaning… Because in the end, design is for people. We can’t just design beautiful things but no one gets the messages.
Malou Ko: We have a client from different industries; our challenge is to find a balance between our aesthetic standards and certain industries’ stereotypes of things. We always challenge clients with new ideas and push them to use better designs.
Malou Ko: It will definitely leverage our business. Current clients and potential clients will see our achievements and increase their trust, confidence, and freedom of creativity when hiring us.
Malou Ko: We’ve already discussed new projects with existing clients, hoping to maintain their brands in the best quality and bring new ideas to their brands.
Malou Ko: We are positive about it. There a potential clients discussing in partnership at the moment.
Malou Ko: It is a great platform to prove to yourself the effect you’ve done. If you have a good project, it is definitely good to apply for the awards.
Malou Ko: It depends on the aspect of our upcoming projects. If there are suitable categories, we may consider participating again.
Malou Ko: Will definitely look into AI and see how AI-generated artworks can change people’s perspective on aesthetics.
Malou Ko: We have a few plans on hand already; we always wanted to try new things. We may consider launching some new products soon.
Malou Ko: For the NakedLab Rebranding project, the most memorable moment was to find out the definition of comfort during the rebranding exercises we did for the client. We were not only designing a good-looking brand for the client but to finding the unique element that was only suitable for this client. We then took it and elaborated on the full look and feel of the brand to create a special custom-made branding for clients.
As we conclude this exclusive interview, Malou Ko’s journey is not just a testament to the power of design but an inspiration for every creative mind. The imprint of THE CABINET’s innovative spirit, guided by Malou’s visionary leadership, continues to redefine the landscape of branding. Embark on the journey of design excellence with Malou Ko and THE CABINET, where every project is a masterpiece, and every award is a testament to the limitless possibilities that design offers.