Best of Best 2023 / Branding / Brand identity

NakedLab Rebranding

  • Prize
    Best of Best in Brand identity / Branding
  • Company
  • Lead
    Malou Ko
  • Team
    Crystal Chan, Louis Wong
  • Client
  • Credits
    Paper: Antalis, Production: Colham, Foremind
  • Video

We rebranded NakedLab to a high-end wellness brand. We discovered the founder loves Maldives as a vacation spot. So we tried to bring in the beach and ocean feeling in visualising relax and recharge, defining what is comfort in NakedLab way. We also suggested a skin colour palette to emphasise how good their products do to our skin. The brand tagline emphasise on the results after using NakedLab products - having a blissful day everyday. The logo is redesigned to a softer and relax handwriting. For the brand graphic elements, we use an arch shape which looks like a door to bedroom or vacation.

Founded by Malou Ko, THE CABINET is an international award-winning multidisciplinary design studio based in Hong Kong. Our works include, but not only in, branding, graphic design, data visualisation, product design, marketing strategy and project planning. We connect people through design since 2005.Malou is an international award-winning branding designer based in Hong Kong. She started THE CABINET design studio since 2005 where she has worked for more than 150 international and local projects with over 100 clients such as, Standard Chartered, Cathay Pacific, Ralph Lauren, Sheraton...