This kind of award serves to confirm your professionalism in the eyes of our customers rather than obtaining new ones.
Most of the work is to create beautiful photos or mockups of the project as well as text that explains your creative process well. Then, filling out the submission form is a breeze.
Before embarking on creative work, I need to motivate myself, and to achieve this, I look for projects that amaze me, made by other designers.
It’s like watching Rocky4 before having a boxing match, you won’t necessarily be the best boxer, but you will at least be motivated to face the superstars 🙂 once well motivated to create the best possible identity, I progress in several modes that require you to change your approach to each of them if you are not part of a complete team: Designer, illustrator, strategist, salesperson, etc.
(It’s also important to take breaks to re-evaluate your own work) and at some point or another, you will need the advice of someone or people you trust to get a fresh look at your work to find out what works best at first sight.
As an autodidact, the most difficult thing was to build my professional career by myself instead of going through the traditional path of studies and experiences accumulated in agencies. This was possible thanks to self-training / autochallenge and a great motivation to surpass myself by always investing more than expected by my clients in the assigned projects so that this one such as a small Chinese menu 🙂 is leverage to get a bigger project.
This avenue is not the easiest and the one I recommend, but it allowed me to acquire great versatility, to have a certain autonomy, and gain confidence in my abilities.
First, it makes my client proud of the identity we have created for him, knowing that the industry has judged and recognized him. Then, this can lead to word of mouth which is the best referral.
It’s quite recent but not yet.
Not yet impact them at this level but you never know
I have the impression that C2A judges above all the work carried out rather than the size of the agency or the client. I recommend without hesitation to present a work so you are proud of the result in the competition.
In my case, it’s by surfing on several reference sites (for contests, trends, etc.) By also looking with a critical eye at everything that circulates around me. I also accumulate in a folder everything that inspires me. From a simple typeface composition of an email promotion to an original photographic treatment. During a breakdown of inspiration, you can do an overview of this file and remind yourself why it appealed to you.
We must first get a clear head of the essence of the company that we have to identify by this logotype (its values, its mission, etc.). And then, bring it back to its simplest expression, because you can’t illustrate everything at once. Here I bet on 2 strong and contradictory elements: Freshness and Impact.
At this moment the creative process begins because we already have a small idea of what we are looking to represent as a mood.