Winner 2022 / Branding / Brand design


  • Prize
    Winner in Brand design / Branding
  • Company
    Pragma Creation
  • Lead
    Jonathan Quesnel
  • Team
    Jonathan Quesnel, Aurore Miot
  • Client
    Roy + Co selections

Roy + Co selections is a new Canadian national wine and spirits agency. The founder commissioned Pragma Creation to build her new brand identity based on her name, which already enjoys excellent notoriety in the industry.The minimalist and structured look reflects Roy's know-how as a brand builder and strategic collaborator for the producers she represents. The more organic aspect obtained by the curved shapes represent Roy's human-oriented values in addition to recalling the nature that shapes good wines.