Welcome to this exclusive interview with Ina Oakley, the creative force behind Buero InaOakley. With a passion for design that spans two decades, Ina has made her mark in corporate design, leaving a trail of impactful projects. Today, we delve into her experience as a winner in the C2A Awards, exploring the impact on her career, creative process, and future aspirations. Let’s hear directly from the visionary mind-shaping brands and stories in the world of design.
This kind of award brings a lot of visibility and above all, it shows the passion, seriousness, and professionalism that I live in my job.
The submission process is easy. The important thing is simply to depict the project authentically unclear, finely tuned to the point. If you love your project, that’s easy too. 🙂
I think creativity is something you live. You can’t turn it on or turn it off. When I’m in a creative design process for a branding piece, I try to dive very deeply into that very brand world. In part, I listen to music that goes with it. Accidentally put on clothes that would fit the look sometimes. I’m then pretty much in that own design world and I love that a lot.
As a designer, you can go in many directions: Graphic design, illustration, book covers, packaging, and web design. For me, everything was exciting and I dug a little to understand what my common thread is. And that is that design tells stories. For me, design is visual storytelling. And that’s important both in branding, book cover, or web design. That was the most important realization for me.
My two customers are very proud of the identity we have created for them. Through the price, of course, the customer and I also got more visibility – and that’s a great effect!
It’s quite recent but not yet.
I have a hard time estimating that – but clearly, with more visibility and trust, there is certainly a higher request.
I would say that this award exudes confidence, passion, and professionalism. I was incredibly proud when the announcement was made. And so, of course, were my clients. And that’s great for customer loyalty.
I constantly educate myself, read a lot of design magazines, but even flip through very old design books in parallel, because makes things come back. But I always find it important to remain minimalist and timeless as possible in design.
Good question. Actually, I love everything just the way it is. My business is developing fine and I love my corporate artwork and my clients.
I think I discovered you on Instagram and found your contributions and the work already submitted very sophisticated and beautiful.