Hyunji Jun: Pioneering Sustainable Fashion Design
In this conversation, Hyunji Jun discusses her award-winning project “Othermatter,” which is transforming the future of sustainable fashion through innovative design and entrepreneurship.
ABOUT THE PROJECT: OTHERMATTER
Prize: Winner in Brand Identity / Branding
Institution: School of Visual Arts
Lead: Hyunji Jun
Hyunji Jun’s groundbreaking “Othermatter” project
The project stands out for its forward-thinking approach to sustainable fashion, utilizing biomaterials to create designs that are both innovative and environmentally conscious. Hyunji’s work not only advances sustainable practices, but also inspires designers worldwide to rethink fashion.
Interview with Hyunji Jun
1. What inspired you to create the “Othermatter” project, and how did it lead to your success at the C2A Awards?
Hyunji Jun: The ethical concerns of traditional fashion production motivated me to explore sustainable alternatives. “Othermatter” is a result of my passion for sustainable design and my background in both fashion and graphic design. Winning the C2A Award has validated my efforts and encouraged me to continue pushing the boundaries of sustainable fashion.
2. How has the recognition at the C2A Awards influenced your perspective on your creative journey and future endeavors?
Hyunji Jun: The C2A recognition has inspired me to set higher goals and pursue more ambitious projects. It has fueled my passion for creativity and encouraged me to experiment with new design concepts.
3. Can you describe your creative process and what fuels your imagination?
Hyunji Jun: My design process starts with understanding a brand’s core vision and how it connects with society. I use mood boards and various design directions to visually communicate these elements. Feedback from others and random inspirations, even from my dreams, often spark my creativity.
4.What challenges have you faced in your creative career, and how have you overcome them?
Hyunji Jun: Self-doubt has been a significant challenge. I’ve learned to view critical feedback as a tool for improvement and to persist through obstacles, which has helped me grow as a designer.
5. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?
Hyunji Jun: The C2A award enhances my professional credibility and showcases my expertise. It makes clients and collaborators more confident in my abilities, opening new opportunities for collaboration and growth.
6. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?
Hyunji Jun: I stay updated with new design tools and technologies, such as AI and Figma plug-ins, which expand my design capabilities. I’m excited about the potential of these innovations to transform the design process.
7. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?
Hyunji Jun: My background in fashion and the ethical concerns I had about its environmental impact inspired “Othermatter.” Meeting people who use biomaterials in fashion showed me how to address these concerns creatively and sustainably.
About the Project: Othermatter
“Othermatter” is an online platform revolutionizing the fashion industry by introducing designers to innovative biomaterials. Created by Hyunji Jun, its brand identity is inspired by living cells, representing sustainability and creativity. Neon colors symbolize the energy of interdisciplinary fashion design, creating a visual language of positive change.
A VISIONARY IN SUSTAINABLE DESIGN
Hyunji Jun is not just a designer; she’s a visionary transforming the fashion industry one biomaterial at a time. Her journey, marked by challenges and triumphs, reflects a commitment to sustainable design. As she continues to make waves in the creative industry, the name “Hyunji Jun” will undoubtedly resonate as a symbol of innovation, sustainability, and creative prowess.
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More about Hyunji Jun and the Project:
C2A – Hyunji Jun (School of Visual Arts) – Winner in Brand identity / Branding
