Othermatter is an online platform to introduce fashion designers to innovative biomaterials that can minimize the environmental impact. Our goal is to make it easy for fashion designers to explore and source various materials and enable them to collectively change the fashion industry more sustainable. The brand identity comes from the form of a living cell, which can be fabricated into a fabric swatch or the iconic modular typography.Neon color communicates the creativity and energy of the pioneering interdisciplinary fashion design field.
As a creative professional with a background in design and marketing, Hyunji has cultivated a diverse skill set through a wide range of experiences. These include designing brand identities, launching a fashion brand, directing photoshoots, and overseeing collaborative fashion shows. With a firm belief in the power of effective visual communication, Hyunji sees her work as a means to promote positive messages and values that benefit society as a whole.