A 3D model showcasing the innovative website designs by Liz Mac Intyre from Web Canopy Studio

An Interview with Liz Mac Intyre

Greetings, design enthusiasts! Today, we delve into the creative universe of Liz Mac Intyre, the visionary lead behind the remarkable success story at Web Canopy Studio. Fresh off a notable win at the C2A Awards, Liz shares insights into the journey, challenges, and the impactful project that earned them an Honorable Mention in Online experiences/Online Media.

Buckle up for an exclusive interview that unveils the mind behind the magic.

Fun Facts about Liz Mac Intyre

– Liz is not just a creative maestro; she’s also a connoisseur of coffee, with a collection of artisanal coffee beans from around the world.
– Her favorite design tool is a vintage drafting pencil that she’s been using since her early days as a designer.

About the Project: Oregon State University PACE Program

Prize: Honorable Mention in Online experiences/Online Media
Company: Web Canopy Studio
Lead: Liz Mac Intyre
Team: Liz Mac Intyre, Sonnie Jerome, Blake Schewe, John Aikin
Client: Oregon State University

Oregon State University’s PACE program faced website challenges until they joined forces with Web Canopy Studio. Liz Mac Intyre spearheaded a transformation that not only overcame hurdles but resulted in extraordinary growth. The project utilized modern design, harnessed HubSpot’s tools, and prioritized user experience.

The outcomes were astounding—a 6.8x increase in enrollment, a 10% boost in revenue, and a website strategy that simplified content management, enhanced security, and optimized engagement. Liz’s holistic approach, coupled with HubSpot’s integration, became a beacon of success for OSU, demonstrating the transformative power of strategic web design.

Exclusive Interview with Liz Mac Intyre

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Winning the C2A Award has been a game-changer for us. It’s given our creative journey and business a big boost. We’re feeling more confident and validated in our work, and the exposure we’ve gained worldwide is amazing for our business. It’s not just a pat on the back; it’s lit a fire under us to aim higher in our future projects.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Going through the submission and evaluation process for the C2A Awards was quite a ride. We had some standout moments, like the thrill of hitting the “submit” button, knowing our hard work was out there for the world to see. But it wasn’t all smooth sailing; the challenge was in the waiting game. Waiting for the results was nerve-wracking, to say the least.
The surprise came when we received the award – it was a moment of pure joy and satisfaction.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

My creative process draws inspiration from a rich blend of personal experiences and external sources. I often find fuel for my imagination by exploring the work of other designers and contemplating how I can put my unique spin on their ideas.

Before-and-after snapshot displaying the impact of Liz Mac Intyre's web redesign on increased engagements and enrollments.

4. Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Creating fresh designs from existing assets has often proved to be a creative puzzle I enjoy tackling. Reimagining and repurposing what’s already there can be both a challenge and a source of inspiration for me.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Our C2A Award win is still sinking in, and it’s pretty exciting for our team. We’re convinced this recognition is going to give our street cred in the creative world a major boost. It’s like a big high-five to our commitment to being innovative and excellent in our work, setting us apart in a jam-packed field.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Absolutely, networking and collaboration are pivotal in the creative industry, and we’re eager to explore new opportunities and partnerships following our C2A win.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products in the near future?

Well, right off the bat, it might be a tad early to see any instant changes, but we’re pretty hopeful that winning the C2A Award will rev up the demand for what we do in the near future.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Being a recent C2A Award winner, the most valuable aspect of the experience has been the recognition and validation it offers. This award showcases our commitment to excellence and innovation, which is a significant boost to our confidence and reputation in the creative industry.

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Absolutely, we’re already gearing up to apply for the next edition of the C2A Awards. While our recent win was undoubtedly a fantastic achievement, we see room for growth and are motivated to participate again to aim for the “Best of Best” category.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Keeping up with the times is a real adventure in our line of work. To stay in the loop, we’re all about scrolling through cool design blogs, attending workshops and conferences, and mingling with fellow creatives online.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving over time?

Looking forward, we’ve got some exciting plans and goals on the horizon. First and foremost, we’re determined to keep adding innovative projects to our portfolio, aiming to secure more awards, and extending our reach in the creative industry.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Our award-winning project submitted to the C2A Awards was inspired by a unique blend of nature’s beauty and our college’s creative branding. The genesis of this concept started with a deep appreciation for the natural world – the majestic shapes of mountains, the intricate beauty of trees, and the fluidity of water.

Liz Mac Intyre: Shaping the Future of Creative Excellence

As we wrap up this exclusive journey into the creative mind of Liz Mac Intyre, one thing is clear—her passion and innovation know no bounds. The recent accolade from the C2A Awards is just a stepping stone for Liz and her team at Web Canopy Studio, marking the beginning of a new era in design brilliance.

With a commitment to excellence and a trailblazing spirit, Liz Mac Intyre continues to redefine the landscape of creative endeavors. Stay tuned for more awe-inspiring projects and groundbreaking achievements from the maestro herself. The future of creativity is undoubtedly in the capable hands of Liz Mac Intyre.


More about Liz Mac Intyre and the Project:

C2A – Liz Mac Intyre (Web Canopy Studio) –
Honorable Mention in Online experiences / Online Media

Oregon State University Pace Program:

Oregen State University

Other C2A Honorable Mentions:

2023 C2A Honorable Mentions