Greetings, design enthusiasts! Today, we delve into the creative universe of Liz Mac Intyre, the visionary lead behind the remarkable success story at Web Canopy Studio. Fresh off a notable win at the C2A Awards, Liz shares insights into the journey, challenges, and the impactful project that earned them an Honorable Mention in Online experiences/Online Media.
Buckle up for an exclusive interview that unveils the mind behind the magic.
– Liz is not just a creative maestro; she’s also a connoisseur of coffee, with a collection of artisanal coffee beans from around the world.
– Her favorite design tool is a vintage drafting pencil that she’s been using since her early days as a designer.
Prize: Honorable Mention in Online experiences/Online Media
Company: Web Canopy Studio
Lead: Liz Mac Intyre
Team: Liz Mac Intyre, Sonnie Jerome, Blake Schewe, John Aikin
Client: Oregon State University
Oregon State University’s PACE program faced website challenges until they joined forces with Web Canopy Studio. Liz Mac Intyre spearheaded a transformation that not only overcame hurdles but resulted in extraordinary growth. The project utilized modern design, harnessed HubSpot’s tools, and prioritized user experience.
The outcomes were astounding—a 6.8x increase in enrollment, a 10% boost in revenue, and a website strategy that simplified content management, enhanced security, and optimized engagement. Liz’s holistic approach, coupled with HubSpot’s integration, became a beacon of success for OSU, demonstrating the transformative power of strategic web design.
Winning the C2A Award has been a game-changer for us. It’s given our creative journey and business a big boost. We’re feeling more confident and validated in our work, and the exposure we’ve gained worldwide is amazing for our business. It’s not just a pat on the back; it’s lit a fire under us to aim higher in our future projects.
Going through the submission and evaluation process for the C2A Awards was quite a ride. We had some standout moments, like the thrill of hitting the “submit” button, knowing our hard work was out there for the world to see. But it wasn’t all smooth sailing; the challenge was in the waiting game. Waiting for the results was nerve-wracking, to say the least.
The surprise came when we received the award – it was a moment of pure joy and satisfaction.
My creative process draws inspiration from a rich blend of personal experiences and external sources. I often find fuel for my imagination by exploring the work of other designers and contemplating how I can put my unique spin on their ideas.
Creating fresh designs from existing assets has often proved to be a creative puzzle I enjoy tackling. Reimagining and repurposing what’s already there can be both a challenge and a source of inspiration for me.
Our C2A Award win is still sinking in, and it’s pretty exciting for our team. We’re convinced this recognition is going to give our street cred in the creative world a major boost. It’s like a big high-five to our commitment to being innovative and excellent in our work, setting us apart in a jam-packed field.
Absolutely, networking and collaboration are pivotal in the creative industry, and we’re eager to explore new opportunities and partnerships following our C2A win.
Well, right off the bat, it might be a tad early to see any instant changes, but we’re pretty hopeful that winning the C2A Award will rev up the demand for what we do in the near future.
Being a recent C2A Award winner, the most valuable aspect of the experience has been the recognition and validation it offers. This award showcases our commitment to excellence and innovation, which is a significant boost to our confidence and reputation in the creative industry.
Absolutely, we’re already gearing up to apply for the next edition of the C2A Awards. While our recent win was undoubtedly a fantastic achievement, we see room for growth and are motivated to participate again to aim for the “Best of Best” category.
Keeping up with the times is a real adventure in our line of work. To stay in the loop, we’re all about scrolling through cool design blogs, attending workshops and conferences, and mingling with fellow creatives online.
Looking forward, we’ve got some exciting plans and goals on the horizon. First and foremost, we’re determined to keep adding innovative projects to our portfolio, aiming to secure more awards, and extending our reach in the creative industry.
Our award-winning project submitted to the C2A Awards was inspired by a unique blend of nature’s beauty and our college’s creative branding. The genesis of this concept started with a deep appreciation for the natural world – the majestic shapes of mountains, the intricate beauty of trees, and the fluidity of water.
As we wrap up this exclusive journey into the creative mind of Liz Mac Intyre, one thing is clear—her passion and innovation know no bounds. The recent accolade from the C2A Awards is just a stepping stone for Liz and her team at Web Canopy Studio, marking the beginning of a new era in design brilliance.
With a commitment to excellence and a trailblazing spirit, Liz Mac Intyre continues to redefine the landscape of creative endeavors. Stay tuned for more awe-inspiring projects and groundbreaking achievements from the maestro herself. The future of creativity is undoubtedly in the capable hands of Liz Mac Intyre.