Oregon State University's PACE program partnered with Web Canopy Studio to overcome website challenges and achieve remarkable growth. Through a modern design, HubSpot's tools, and improved user experience, they attracted more leads, increased enrollment by 6.8x, and grew revenue by 10%. The website overhaul simplified content management, enhanced security, and optimized engagement with tailored messaging and lead magnets. HubSpot's integration facilitated targeted workflows and reporting. OSU's success story showcases the power of a well-executed holistic website strategy.