Detailed close-up of the HIROSHIMA DENTETSU TOWEL, showcasing intricate design elements and product packaging.

Decoding Creativity: An Exclusive Interview with Hajime Tsushima

Step into the mesmerizing world of design with the brilliant mind behind the recent triumph at the C2A Awards—Hajime Tsushima. Join us on this creative journey as we explore the passion, inspiration, and vision that drive Hajime’s groundbreaking work.

Fun Fact about Hajime Tsushima:

– Hajime’s Cultural Canvas: Did you know that Hajime draws inspiration from the rich cultural tapestry of Japan? Growing up surrounded by traditional paintings and objects, his designs reflect the vibrant heritage of his homeland.

About the Award-Winning Project: HIROSHIMA DENTETSU TOWEL

Prize: Winner in Fashion packaging / Packaging
Company: Tsushima Design
Lead: Hajime Tsushima
Team: Art Director Hajime Tsushima, Creative Director Yukiko Tsushima, Designer Hajime Tsushima, Produce SO@R Service INC
Client: Hiroshima Electric Railway Co., Ltd.

Project Description:
The “HIROSHIMA DENTETSU TOWEL” is not just a piece of fabric; it’s a heartfelt ode to Hiroshima’s history and a wish for peace. Crafted from recycled fiber, derived from 1,000 paper cranes delivered to Hiroshima, the design intricately weaves together elements such as the “A-bomb train” and the iconic “Momiji” (Japanese maple). Sales from this unique towel contribute to peace-related projects, making it a design with a purpose beyond aesthetics.

Showcase of two distinct package designs and two variations of the HIROSHIMA DENTETSU TOWEL.

Exclusive interview with Hajime Tsushima

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Hajime Tsushima: I feel my passion for design through C2A. I am able to share the joy in my daily design work.

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Hajime Tsushima: The standout moment was being chosen as the winner.
I want to share this excitement, so I would like to introduce it to those who have not yet participated it.

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Hajime Tsushima: I am influenced by the culture I was born and raised in. Japan, where I grew up, has many traditional paintings and objects, and I draw inspiration from them.

4.Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Hajime Tsushima: The challenge is to create the best possible outcome within the constraints of a limited budget and limited resources. There is not an unlimited budget, so it’s about how to bring it to fruition within those constraints. We responded using our many years of experience and knowledge. Designers gain a variety of experiences, all of which become assets.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Hajime Tsushima: Winning an award gives designers confidence and career opportunities. You can gain confidence in your next job. Continuing to win awards will increase your career and increase your credibility.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Hajime Tsushima: As a result of receiving the award, I was also assigned a new project. I think winning awards is important for our clients as well.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products in the near future?

Hajime Tsushima: Since it’s a global award competition, I have high expectations.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Hajime Tsushima: I take pride in being a repeat recipient of the C2A Award. I would highly recommend it to others in the creative industry.

Main image capturing the essence of the HIROSHIMA DENTETSU TOWEL presentation, showcasing its significance and impact.

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Hajime Tsushima: Yes, I would like to apply. I would like to participate when I have a piece of work that I am confident in.

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Hajime Tsushima: Staying updated on new trends involves keeping an eye on global news. As for emerging trends, I find them on social media platforms.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving over time?

Hajime Tsushima: Currently, my business is based in Japan, but in the future, I would like to expand it internationally.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Hajime Tsushima: The inspiration was based on Hiroshima, Japan. Since the product had a strong regional focus, I delved into its history. By incorporating elements such as the “A-bombed Street train” a significant part of Hiroshima Electric Railway’s history, and the “Momiji” (Japanese maple) which is Hiroshima’s flower, I was able to infuse the project with profound historical significance. I believe it was this unique concept that led to the award.

Striking black and white close-up of the HIROSHIMA DENTETSU TOWEL, emphasizing its timeless and elegant design.

Crafting Tomorrow’s Designs with Hajime Tsushima:

As we conclude this exclusive journey into the world of design with Hajime Tsushima, it’s evident that his creativity knows no bounds. The seamless blend of tradition and innovation showcased in the award-winning project reflects the essence of Tsushima Design. Stay tuned for more groundbreaking designs from the visionary mind of Hajime Tsushima, as he continues to shape the future of the creative industry.

Discover more about the artistic genius of Hajime Tsushima and the inspiring stories behind his creations. The magic of design awaits—immerse yourself in the world of Hajime Tsushima’s imagination.


More about Hajime Tsushima and the Project:

C2A – Hajime Tsushima (Tsushima Design) – Winner in Fashion packaging / Packaging

Tsushima Design – More:

Tsushima Design – Website

Other C2A Winners:

2023 C2A Winners