Breathtaking view of Shimen Dam with the iconic logo

An Exclusive Interview with Chun-Yi Lu

Welcome to an exclusive interview with the creative genius behind the recent Honorable Mention in Brand identity/Branding at the C2A Awards—Chun-Yi Lu. Dive into the mind of a visionary designer as we explore the highs, challenges, and future aspirations of this rising star.

Fun Facts about Chun-Yi Lu:

– Chun-Yi Lu’s creative journey is fueled by a stroke of luck, an intuition that guided the submission of the award-winning project.
– This interview marks Chun-Yi Lu’s debut entry to the C2A Awards, submitting a single masterpiece titled “Shimen Dam Brand Concept Identity Plan.”

About the Project: Shimen Dam Brand Concept Identity Plan

Shimen Dam Brand Concept Identity Plan

Main Logo and Symbolism:

With the Chinese character for stone, the gate, and the water retaining gate, Chun-Yi Lu’s design encapsulates the Shimen Dam‘s structural essence. The logo represents a bird’s-eye view of Taoyuan, capturing the dam’s grandeur and significance.

The focal point: Shimen Dam Brand's main logo and distinctive font

Color Palette:

Inspired by Chinese traditional color chips—Colored Glaze and Plant Soot—the color selection signifies the Shimen Dam’s historical significance. The palette brings luck, freshness, tranquility, and comfort to tourists, creating a visual symphony akin to the soothing residue of boiled Chinese medicine.

Conceptual Representation:

The design beautifully articulates Chun-Yi Lu’s emotions when standing on the Shimen Dam, providing a glimpse into the challenges and joys of being a Taoyuan native. The project is a heartfelt endeavor to introduce Taoyuan to the world.

Exclusive Interview with Chun-Yi Lu:

1. Fresh from your recent win at the C2A Awards, can you share how the recognition has already influenced your perspective on your creative journey or business endeavors?

Chun-Yi Lu: It motivates me more firmly to become a dream builder in my hometown with an attitude of humility, and to practice step by step as a graphic designer!

2. Let’s rewind to your journey through the submission and evaluation process for the C2A Awards. What were the standout moments, challenges, or surprises you encountered?

Chun-Yi Lu: When I heard the news about winning the award, I was really touched. Being recognized made me more determined to pursue this path of design. The biggest challenge is how to move people’s hearts with just one glance. I would like to say to all designers preparing to participate in the C2A Awards: “The mind is everything, What you think you become.”

3. Creativity is a mystic force. What fuels your imagination, and how do you approach the creative process?

Chun-Yi Lu: The feeling of work is good, the feeling touches people’s hearts, and finally people’s hearts are moved by this, and that last moving is good design, and I like to use traditional Chinese colors to plan my designs and integrate the beauty of Chinese culture into the design, whether it is visual feelings, concept feelings or finished works. Finally, I am accustomed to actually investigating, personally feeling the object to be designed, recording my feelings, touching, moving, and finally using creative ideas to complete the ideal perfect works.

Main logo system spacing for the award-winning Shimen Dam Brand Concept Identity Plan project

4.Navigating the twists and turns of a creative career often involves overcoming obstacles. What are some of the recent challenges you’ve faced, and how have you tackled them?

Chun-Yi Lu: I think the biggest problem with creativity is how to impress people. Therefore, I believe that creativity must be based on all the wonderful stories, all the good feelings, all the concepts that touch people’s hearts, and all the results that become moving, to give birth to truly creative design.

5. The ink on your C2A victory is still fresh. In what ways do you anticipate the award impacting your credibility and reputation in the creative industry, and how do you envision leveraging this recognition as you move forward?

Chun-Yi Lu: Whether they are peers or clients who don’t know me yet, I think this will drive me to recognize my own value observation of people and things more strongly, which will in turn influence me to continuously create new creative designs.

6. Networking and collaboration are integral to growth. Have you already seen opportunities or partnerships emerge as a result of your C2A win, and how do you foresee these connections shaping your future in the industry?

Chun-Yi Lu: This year is quite special. This is the first time I have had this opportunity to win C2A. Although I am not well-known in the industry, and most people don’t even know who I am, I can meet this honor and make me the shining star in the world.

7. Immediate effects aside, do you foresee winning the C2A Award influencing the demand for your services or products soon?

Chun-Yi Lu: I think this will drive me to have a closer insistence on the broad connotation of Chinese culture. The same goes for the creative thinking behind the works.

8. As a recent C2A Award winner, what aspects of the experience have you found most valuable, and would you encourage others in the creative industry to consider participating?

Chun-Yi Lu: I think the most valuable aspect of receiving C2A is that it can verify whether your creative thinking can stand in the world. Therefore, I think C2A is one of the best design awards in the world.

9. Looking ahead, do you see yourself applying for the next edition of the C2A Awards, and what aspects of the competition would motivate you to participate again?

Chun-Yi Lu: I am currently arranging the next touching and exciting creative design. This is my first time to participate in C2A. Therefore, the feeling of winning the award for the first time will make me participate in C2A more actively.

Full graphic identity of Shimen Dam Brand Concept by Chun-Yi Lu

10. Staying current is an ongoing challenge. How do you currently keep abreast of new industry trends, and are there any emerging trends you’re excited to incorporate into your work?

Chun-Yi Lu: I believe that any industry trend is nothing more than the industry remaining curious about new things and constantly creating touching designs. Therefore, my constant curiosity will enable me to adapt to the ever-changing trends in the industry.

11. Future gazing: what plans and aspirations are on the horizon for you, and how do you anticipate your creative journey evolving over time?

Chun-Yi Lu: I look forward to the day when the world can be harmonious and respectful to each other, to govern people’s hearts with art, and to level the world with art. I hope that I can touch people’s hearts with my design.

12. Zooming in on your recent triumph, what inspired the winning project you submitted to the C2A Awards?

Chun-Yi Lu: I think it’s a stroke of luck?! When I saw the final submission notice of C2A, a voice told me: Submit it! you can!

This is also the first time I submitted work to C2A, and I only submitted one work: “Shimen Dam Brand Concept Identity Plan”. This is the design object of the Shimen Dam Scenic Area in Taoyuan, Taiwan, which was once the largest reservoir in the Far East. It uses the current problems encountered, as well as the feelings, feelings, and touches of being a Taoyuan person to express it in terms of vision, color, and concept. The conceptual brand recognition project was completed because of the shocking emotion I felt when I stood on the Shimen Dam and looked at the Taoyuan area in the distance and the leisurely and stress-relieving good mood I felt when visiting the scenic spot. I want to launch this conceptual work related to Taoyuan, Taiwan, to introduce my hometown: Taoyuan to the world.

Artfully designed Shimen Dam tickets reflecting the brand concept.

Captivating Horizons: The Future Unveils with Chun-Yi Lu

In this captivating interview, Chun-Yi Lu unfolds the layers of creativity, challenges, and inspirations that shape a remarkable designer. As we bid farewell, anticipate witnessing Chun-Yi Lu’s continuous journey of touching hearts and creating awe-inspiring designs. Stay tuned for more from this rising star!

Experience the vision: Chun-Yi Lu—where creativity meets emotion, and design becomes a powerful storyteller.


More about Chun-Yi Lu and the Project:

C2A – Chun-Yi Lu (Bahaus Design Studio) – Honorable Mention in Brand identity / Branding

Other C2A Honorable Mentions:

2023 C2A Honorable Mentions