Honorable Mention 2023 / Branding / Brand identity

Shimen Dam Brand Concept Identity Plan

  • Prize
    Honorable Mention in Brand identity / Branding
  • Company
    Bahaus Design Studio
  • Lead
    Chun-Yi Lu

main logo, With the Chinese character stone, the gate and the water retaining gate , Represents the dam structure design of the Shimen Dam, It symbolizes overlooking the Taoyuan area; Color selection Chinese traditional color chips: Colored Glaze, Plant Soot, It symbolizes the Shimen Dam. Since its completion 60 years ago, Bring luck, freshness, tranquility and comfort to tourists; Just like the bottom of the pot after the traditional Chinese medicine is boiled, Like the Plant Soot formed, it is mild and curative. It symbolizes that coming to the scenic spot can vent stress and heal the mood.