Nourishing Cultural Identity: Maui Food Bank's Digital Transformation for Community Resilience

• Prize
  Honorable Mention in Brand identity / Branding, Websites / Online Media
• Company
  Technology Aloha
• Lead
  Jillyn Dillon
• Team
  Jillyn Dillon, Hershey Hernandez
• Client
  Maui Food Bank

Following devastating 2023 wildfires that increased food insecurity 65%, Maui Food Bank needed complete brand transformation to serve as community anchor during crisis recovery. Technology Aloha delivered comprehensive rebrand that honors each island through authentic cultural storytelling: pink for Maui (Lokelani rose), green for Moloka?i (kukui tree), orange for L?na?i (kauna?oa vine). This cultural integration transforms generic nonprofit communications into meaningful community representation during critical need.

Technology Aloha partners with nonprofits and small businesses to create brands that inspire trust, recognition, and growth. We specialize in strategic branding—developing logos and messaging with cohesive voice and visual identity—supported by expert WordPress web design for seamless digital presence. Since 2012, we’ve delivered sustainable, high-impact solutions defined by efficiency, integrity, and clarity, so you can focus on your mission.