Elevate - LAWA Employer Brand

• Prize
  Honorable Mention in Brand identity / Branding, Corporate identity / Branding
• Company
  Sur-Ryl Marketing
• Lead
  Brian Malone
• Team
  Sequoia Houston, Brian Malone, Lauren Precker
• Client
  Los Angeles World Airports (LAWA)

Los Angeles World Airports needed to attract and retain talent in a competitive market while uniting multiple HR initiatives under one clear, inspiring identity. Sur-Ryl Marketing created Elevate, a modern employer brand and visual system, co-branded with LAWA. With the tagline Your Work. Your Impact. Your LAWA., Elevate repositions LAWA as a purpose-driven workplace, delivering a cohesive design language and recruitment assets that improved candidate engagement and internal pride.