Conceptual Work: Tyakasha in New York (Speculative Use of Brand Logo)

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Self- Employeed
• Lead
  Shuairen Wang

Tyakasha, a Shanghai-based fashion label known for its imagination, debuts in New York with a storytelling campaign embracing the city’s life, culture, and energy, offering a fresh view to new audience.Initial Announcement Campaign The initial announcement campaign uses posters designed for specific neighborhoods, like Soho, with QR codes that people pass by can scan the code to learn more.Brooklyn Dumbo Pop-up As Brooklyn Dumbo is popular with young artists, the campaign will put up posters in the area, specifically the comic store. The information will also be posted on social media.