Samsung Product Simulator

• Prize
  Honorable Mention in Brand Experience / Digital Solutions
• Company
  Sj Design Studio
• Lead
  Kevin Chung
• Team
  Richard Baek, Adriano Harm, Prajesh Shrestha
• Client
  Samsung Electronics USA

The Samsung Simulator redefines brand experience by bridging pre- and post-purchase journeys. Users can explore devices through immersive 3D interactions before buying, while gaining hands-on guidance for troubleshooting and education after purchase. Designed with intuitive UI, it also empowers call center agents to deliver effective support without physical devices. By blending immersion, usability, and utility, the Simulator elevates engagement and strengthens customer confidence across every touchpoint.