Sidekicks Logo

• Prize
  Honorable Mention in Logo design / Branding
• Company
  smartclip
• Lead
  Shira Leffel
• Team
  Shira Leffel, Lisa-Theresia Rischke, Karen Knüppel, Harshita Parnami
• Client
  smartclip
• Video
  Link to video

Sidekicks is an AI platform developed by smartclip, RTL Group’s adtech business, built to bring agentic AI to the media industry. It launched into one of the most explosive and competitive technology categories, where distinction is survival and momentum is everything. To match the speed of innovation, our marketing had to move just as quickly, and just as fearlessly. The logo became our frontline expression — a colourful, distinctive mark that ensured Sidekicks didn’t simply enter the conversation, but reshaped it.

smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.