Education that moves you forward – discover your path (VHS campaign)

• Prize
  Honorable Mention in Advertising posters / Posters
• Company
  Gastdesign
• Lead
  Wolfgang Gast
• Client
  vhs Langenfeld / Rhld.

The adult education center (Volkshochschule, abbreviation: VHS) is a nationwide municipal educational institution and around 80% of Germans are familiar with it. An image campaign was developed for VHS Langenfeld to highlight the personal benefits of participating in VHS courses. Core message: expanding one’s horizons and personal development. This is visualized with coin binoculars, as a symbol for focus, change of perspective and diverse personal development. The texts play on common German idioms, creatively linked to the binoculars metaphor.