WORN ONCE

• Prize
  Honorable Mention in Outdoor advertising / Advertising
• Company
  OOHC
• Lead
  Melody Roberts
• Team
  Melody Roberts
• Client
  Greene Wilson Trial Lawyers

I considered marriage-related mistakes. The first of which, for some, was getting married. Once I had the copy, I was image-driven to find a wedding dress that juxtaposed a bold font with lace, rendering a 3D look.Despite the unconventional approach & vanity domain supporting the headline/location, the concept was approved.Unexpected twist: Initially, the board location was shown next to a nondescript building. The posting photo revealed a different angle; the building was a Baptist church. The context amplifies the impact, making it seem intentional when it wasn't, but the client knew.

Melody Roberts is the founder and CCO of Out of Home Creative, an outdoor advertising creative agency. She has dedicated her 25-year career to the medium, inspiring clients, driving sales, and mentoring designers. One of OOH Today's "Top Creatives" and Billboard Insider's "Top Women OOH Executives," she has earned awards including an OBIE, multiple ADDYs, and international recognition for her work. In addition to judging industry awards, she is a member of the OAAA creative committee and an industry speaker.