Yinxiaohe

• Prize
  Honorable Mention in Corporate identity / Branding
• Lead
  CHINA GALAXY SECURITIES

Inspired by "Galaxy" and future technology, Yinxiaohe features an astronaut-inspired human-like exterior, carrying the spirit of "Exploration, Innovation, and Interaction" that conveys the brand's vision for the future of financial technology and its close bonds with clients. It takes a space suit white-brand blue color palette, with sleek lines to enhance affinity and futuristic feel. It optimizes user experience and fosters a sense of belonging via various channels, such as online Q&A, financial education, emojis, and derivative merchandise, breaking the stereotypes of the securities market.