MicroTek Branding

• Prize
  Honorable Mention in Brand design / Branding
• Company
  Comm Ink
• Lead
  Cara Hutchins
• Team
  Cara Hutchins, Cazzy Smith, Chris Payne
• Client
  MicroTek

MicroTek's a non-profit manufacturer that hires people with disabilities. We developed a new brand, based on our strategic Deep Dive, that positions the organization for a successful future. The refreshed brandmark focuses on the Company’s relationships with one another, their partners and technology. The crossed “M” symbol is composed of interwoven lines representing wire and cables. The color gradient suggests the energy that flows both within the MicroTek teams and the products they manufacture. The tagline reinforces their non profit mission of building technical and human connections.