175 years of shaping the sugar industry

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  R211-Agentur Für Kommunikation
• Lead
  Angela Kettler-Bott
• Client
  Wirtschaftliche Vereiniung Zucker e. V.

An industry in transition: For the anniversary of the economic association, we developed a cohesive branding—from key visual to the celebration at the Museum for Communication in Berlin. The 100-page publication presents complex topics such as sustainability, food security, and innovation in an accessible, target-group-specific way. The anniversary doesn't just commemorate history—it uses it as a starting point for future challenges.

For a good and emotionally built brand identity, our interdisciplinary design team based in Düsseldorf develops holistic brand strategies from concept to implementation. Starting with branding, as an award-winning agency with 10 years of experience, we implement cross-channel projects in line with the brand - from corporate design to print and digital communication.