House Good Rebranding

• Prize
  Honorable Mention in Brand design / Branding
• Company
  Aaoo Studio
• Lead
  Ping-Sung Chiu
• Team
  AAOO STUDIO
• Client
  House Good & Co.

This rebranding for House Good redefines cleaning products with a people-centered approach, shifting from aggressive sales visuals to a light, playful, and calm design. It enhances usability through clear information and improves aesthetics with soft tones and spacious layouts. Sustainable packaging reduces waste, while the visual language aligns with Asian lifestyle needs. The result is a brand that transitions from fast sales to lasting retail presence, achieving both commercial and social value through design.