BIG Beagle

• Prize
  Honorable Mention in Brand design / Branding, Brand identity / Branding
• University
  Hunan University
• Lead
  Liao Anyi

The "BIG" in the brand "BIG" sounds like "Beagle" in Chinese. It is a trendy toy and daily necessities brand designed by me. The brand takes the experimental dog Beagle as its spiritual totem. In trendy culture, the Beagle symbolizes free growth and resistance to discipline. At the same time, the brand weaves trendy culture with animal protection to build a brand culture core with social warmth. By adhering to the core concept of "adoption instead of purchase", the experimental dog Beagle is linked with animal protection, joining the trend culture together and allowing more people to see it.