Vivo on Harbor

• Prize
  Honorable Mention in Brand identity / Branding, Signage / Functional Typography
• Company
  Altitude Design Office
• Lead
  Greg Nelson
• Team
  Kate Tews, Evelyn Lai, Spencer Roberts, Chloe Thepenier, Kevin Parker, Abbey Guggenbiller, Caitlin Schneider, Cheri Devlin
• Client
  High Street Residential, a subsidiary of Trammell Crow Company
• Credits
  Photos by Josh Bustos and Evelyn Lai

San Pedro is a diverse community in Los Angeles, where this new waterfront residential development boasts a strong identity. Translating to “alive” in Spanish and “I live” in Italian, Vivo’s name captures the neighborhood’s vibrant essence, while the visual identity features a bold color palette and contemporary typography that align with Vivo’s brand positioning. The cohesive identity extends across all print and digital collateral, as well as the full range of architectural signage and wayfinding, including bespoke graphics for each of the development’s extensive amenities.