Rockstar Gaming LTO

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Shikatani Lacroix Design
• Lead
  Christopher Woo
• Client
  PepsiCo

Gaming and energy drinks share a connection in the immersive and fast-paced nature of the gaming world. Our design taps into this dynamism, using 8-bit pixel graphics including cherries, berries, and geometric patterns. Vibrant red and blue color blocking differentiates the two flavor variants. Sparkling silver stars are substrate on the can to create a more premium feel. The centered logo is accented with dynamic bursts radiating outward to emphasize energy and movement. Rockstar Energy limited edition flavors 'Charged Cherry and Electric Berry’ hit Canadian convenience stores in fall 2024.