Live Teas

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Shikatani Lacroix Design
• Lead
  Lynn Giles
• Client
  Tetley

Tetley, Canada’s top tea brand, expanded into the wellness space with a new line of herbal teas, designed to connect with consumers on an emotional level. To stand out, the packaging emphasizes well-being and personality. The three Live tea flavors were designed with differentiated patterns, colors, and modern typography. Each blend reflects a distinct mood, inviting self-expression. Launched in late 2022, the design brings new energy to shelves and resonates with wellness-focused shoppers, helping Tetley grow beyond its classic orange pekoe roots.