Krema Yogourt

• Prize
  Honorable Mention in Food / Packaging
• Company
  Shikatani Lacroix Design
• Lead
  Ellen Evered
• Team
  Lynn Giles, Gary Oakley, Christoper Woo
• Client
  Lactalis
• Credits
  Photo by Mark Willard

As consumers seek healthier yet indulgent snacks, Krema needed packaging that elevated its rich, creamy appeal. Known for its 100% natural product, the brand aimed to amplify the sensorial experience and disrupt a competitive shelf with a fresh, premium look. The new design features a dollop shape framing the wordmark, rich swirls as a textural backdrop, gold accents, and elegant flavor imagery. A slightly bolder font gives Krema a stronger presence, while the Olympic logo is minimized. Launched in August 2024, the pack highlights Krema as a decadent treat, not just another breakfast yogourt.