"McDonald's Three Brothers" Pop-up Store

• Prize
  Honorable Mention in Pop-up stores / Retail
• Company
  NYGDESIGN
• Lead
  molin

We built three offline pop-up stores in Shenzhen, China, based on McDonald's classic products "French fries", "cones" and "Big Macs". The three pop-up shops adopt a block-cut style as a whole, adding lighting effects to transparent acrylic materials, like three lights lit in the city, sending warmth to all people passing by, thus arousing people's emotional resonance.