CHAGEE Guangdong 2nd Anniversary Theme Event

• Prize
  Honorable Mention in Pop-up stores / Retail
• Company
  NYGDESIGN
• Lead
  molin
• Client
  CHAGEE

To celebrate CHAGEE’s 2nd anniversary in Guangdong, we created a pop-up “CHAGEE Teahouse” that reimagines Cantonese architecture with a modern twist. Inspired by the iconic wok-ear roofs and Lingnan motifs, the design blends tradition and innovation through interactive tea experiences—scent games, poem walls, and MBTI-style tea personality tests. Visual storytelling continues with metro installations and oversized tea cup pavilions, engaging citizens citywide to “CHAGEE TOGETHER” and rediscover Guangdong tea culture in fresh, resonant ways.