Aditya Birla Capital - D2C Website Design

• Prize
  Honorable Mention in Websites / Online Media
• Company
  EvolutionCo Digital & Interactive Consultancy Pvt Ltd
• Lead
  Swapnil Patkar
• Team
  Mitali Bagwe, Shamnad U P, Manish Tailor, Rupam Karmakar, Rajnish Pal, Samidha Tawde, Simran Chaurasiya, Mahesh Sutar, Vikas More, Jayashri Naik, Shrikala Marwadi, Sandhya Nair
• Client
  Aditya Birla Capital Limited

To support the launch of ABCD, EvolutionCo built an omni-channel D2C platform that simplified complex financial products across Loans, Insurance, Investments, Payments, and Cards. We restructured content-heavy pages, simplified complex user journeys and personalized cross-selling using behavioral data. Legacy system integration was addressed without compromising on UX. The result was a seamless, responsive platform that boosted customer acquisition, enhanced engagement, reduced bounce rates, and reinforced ABCD’s positioning as a forward-looking, digitally mature brand in the financial sector.

EvolutionCo is an award-winning firm specializing in Customer Experience Design, 360° Marketing Transformation, and Product Innovation for enterprise clients. Rooted in design thinking, we craft transformational digital experiences across all touchpoints to drive product excellence, elevate brand presence, and optimize marketing impact.