Transforming a Saudi Conglomerate for a New Era

• Prize
  Honorable Mention in Corporate identity / Branding
• Company
  MBLM
• Lead
  William Shintani
• Team
  William Shintani, Norton Gomes, Nadim Basna, Suheim Azhar, Husna Khan
• Client
  Rawabi Holding
• Video
  Link to video

Outdated and fragmented, the Rawabi brand no longer captured the business’s scale, ambition, or direction. We set out to change that. We defined a bold new brand promise: Empower Next—a reflection of Rawabi’s drive to shape the future through innovation and people. We reimagined the Trefoil mark—retaining its legacy while imbuing it with fresh meaning. Inspired by the states of matter, we designed a visual system that’s fluid, adaptable, and strong. From textures and typography to imagery and motion, every element was crafted to reflect a unified, future-ready brand.