Revitalizing a Legacy Brand to Shape the Future of Healthcare

• Prize
  Honorable Mention in Corporate identity / Branding
• Company
  MBLM
• Lead
  Nadim Basna
• Team
  William Shintani, Norton Gomes, Nadim Basna, Suheim Azhar, Husna Khan
• Client
  Magrabi

With roots dating to 1955, Magrabi has been a trusted name in ophthalmology and ENT for decades. As it expanded regionally and added dental care, its identity needed to reflect its broader mission. We crafted a new story—anchored in the brand promise: Transforming What Matters. Renamed Magrabi Health, the brand’s new identity honors its legacy with an iris-inspired symbol, unified design, and teal tones for trust.The result: a brand grounded in heritage and built for the future.