Rebuilding LA - Logo

• Prize
  Honorable Mention in Logo design / Branding
• University
  University of California, Los Angeles - Extension
• Lead
  Laura Becker

The purpose of designing the 'Rebuilding LA' logo is for an advertising and fundraising campaign for Habitat For Humanity Los Angeles after the LA wildfires whipped through Southern California in January 2025. The logo is bold, balanced, versatile and has a big impact. The logo is simple enough to work in print, digital, and on various merchandising items. The designer chose a reversed text in a black circle for maximum impact while including 'LA' into the design. The mirror image of the 'b' to the lowercase 'd' on the center line is clever and is especially interesting.