Minnesota Department of Human Services Healthcare Renewal Campaign

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  5 By 5 Design
• Lead
  Wendy Ruyle
• Team
  Wendy Ruyle, Diana Lillicrap
• Client
  Minnesota Department of Human Services

When tasked with creating a statewide campaign to alert Medical Assistance and MinnesotaCare recipients to renew their coverage annually, our team started by simplifying the process and making the steps and language externally focused. Next, we developed website content and a campaign toolkit of materials including flyers, posters, social posts, and ads in multiple languages and in accessible formats. The outcome was improved workflow, campaign consistency, and targeted outreach.