The End (start here)

• Prize
  Honorable Mention in Social responsibility Focus / Social Responsibility
• Company
  Keneta Anderson Consulting with Big Tada Inc.
• Lead
  Keneta Anderson
• Team
  Bryan Jeffrey Graham, Keneta Anderson
• Client
  Compton Foundation
• Credits
  Original illustrations by Chris Walters

Web-based final story for a family foundation spending all its assets and closing the organization on purpose. Original research, writing, illustration and information architecture is designed to push boundaries of the philanthropic industry's communication and design norms; divide a complicated, evolving story into digestible components; bare uncomfortable truths about "charitable giving"; invite reflection; provoke conversation and stimulate action in a mostly stodgy field that encounters very few truly-compelling voices; and reframe what's typically regarded as "charity" as wealth return.

Big Tada, Inc. and Keneta Anderson Consulting are independent creative professionals who collaborate on spectacular branding, communication and information architecture for progressive clients who advance the common good.