SAGENZAUBER – Lebendiges Erzählgut

• Prize
  Honorable Mention in Innovative technologies (VR and other) / Advertising, Art & culture books / Books
• Company
  Verlagshaus Seidel & Schütz
• Lead
  Dr. Marc Philip Seidel
• Team
  Dr. Marc Philip Seidel (Director, Curator, Design); Désirée Wenzinger (Project Coordination); Studio freisicht (AI, AR); Andrin Schütz (editorial)
• Client
  Museum Burghalde, Lenzburg
• Credits
  Key Visual by Marc Philip Seidel, dreamis GmbH
• Video
  Link to video

The Museum Burghalde of the city of Lenzburg has opened an exhibition about intangible cultural heritage. For the exhibition used A.I. tools sensibly and effectively for communications, the exhibition book and the creative process, it allows a multisensory emergive experience for the visitors. The leap from analogue to digital and from tradition to innovation will be staged several times during the theme year and made accessible to interested audiences via various communication formats, in-/outdoor. Historical facts meets A.I. between fake and reality. the generated wizard guides through it.

Content marketing implying the arts. dreamis roots the brand by creating meaning through artistic and cultural instruments. Thus, we generate value and a unique selling proposition. We master content marketing with specific skills in the arts, art history, design, music, publishing, video, performance, combined with the entire on-/offline marketing mix atl/btl.Its founder Marc Philip Seidel holds an M.A. in communications, a MAS in Arts Management and a PhD. in art history. Working experience of PR and Design-Projects for national and international clients, publishing houses and museums.