The A museum visual identity

• Prize
  Honorable Mention in Brand identity / Branding, Signage / Functional Typography
• University
  Parsons
• Lead
  Eigo Cong

The A Museum is a fictional architecture museum created as the foundation for this motion system and typeface project.The “A” represents Architecture.I developed the visual identity using extruded forms, a grid background, and evolving motion to reflect the museum’s design language.To complete the identity, I designed a custom typeface called Architype — a typeface that maintains clear 2D legibility from a distance, while revealing 3D characteristics up close.