American Bakers Association

• Prize
  Honorable Mention in Digital marketing / Advertising
• Company
  360 Live Media
• Lead
  Ben Rossell
• Team
  Ta'Neil Cargill
• Client
  American Bakers Association

The American Bakers Association (ABA) achieved record-breaking attendance and increased engagement at its 2024 Annual Convention, thanks to a bold visual identity, integrated content strategy, and multi-channel marketing campaign developed in partnership with 360 Live Media. The work included digital and print assets, onsite signage, and tailored messaging to targeted audiences. The campaign positioned the Convention as a must-attend event, delivering strategic insights, expert connections, and a strong vision for the future of the baking industry.