Honorable Mention 2025 / Branding / Brand identity

Showroom & AR Experience - Filzfabrik Fulda

  • Prize
    Honorable Mention in Brand identity / Branding
  • Company
    Lehanka Kommunikationsagentur
  • Lead
    Kai-Uwe Lehanka
  • Client
    Filzfabrik Fulda GmbH & Co

A showcase of concept-driven design: In the showrom for Filzfabrik Fulda, technical felt becomes the star of a space where analog material meets digital depth. Augmented Reality adds an interactive layer to the showroom, connecting physical materials with product data, pricing, and brand communication. The minimalist spatial design, tactile surfaces and curated flow turn a B2B setting into a branded design experience.

We create holistic marketing communication that effectively stages your brand on all channels. Our expertise lies in the development of cross-media campaigns that anchor the manufacturing concept as the genetic code of your brand.We offer you strategies that specifically address your business challenges. Design, print, digital, social media, experiential communication - we create solutions that work.