LA MORNING Brand Identity

• Prize
  Honorable Mention in Logo design / Branding
• Company
  CHEN YU MIN DESIGN
• Lead
  Yu Min Chen
• Team
  TAI YI-PING
• Client
  La Morning International Catering Co.

La Morning is a breakfast chain brand originated in Pingtung County, Taiwan. Founded in 2000.We use “gradual change” as the core design strategy to retain the brand's original color configuration and visual style to the greatest extent possible, to continue the original features and advantages, to let the brand's regular customers feel the brand's sincerity and importance, and to create a sense of brand fashion by adding new elements in line with today's market trends,monthly sales have increased by NT$6 million compared to the same period last year.

He is currently an assistant professor at the Department of Cultural and Creative Industries, National Kaohsiung University of Science and Technology, the CEO of AAD Asia Visual Arts Exchange Platform, the editor-in-chief of CTA Asia Creative Dialogue, the consultant of branding strategy of Two Halls, the design consultant of Kaohsiung Museum of Fine Arts, and the consultant of innovation and development of Department of Commerce, Ministry of Economic Affairs. He has more than 20 years of experience in commercial design, arts and culture exhibition design, branding and governmental projects.??