Rebel Hotel's Life Hotel

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  UpSpring
• Lead
  Susan Fernandez
• Team
  Dayna Prepis, Austin Berry
• Client
  Rebel Hotel

Rebel Hotel Group approached UpSpring to find creative and strategic harmony between two established brands: an existing hotel property and its newly integrated restaurant brand. UpSpring designed a narrative and brand system that captures the hotel’s iconic Life Magazine namesake and the importance of “life” through Greek mythology and cultural symbolism. The finished branding includes juxtaposition of Greek-meets-Americana and old-world nostalgia, combined with modern experiences, depicted across the logo, signage, key cards, room decor, and other touch points during the guest experience.