Japan Airlines - Visual Identity

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Design Alchemy
• Lead
  Mengdi Wang, Yizhi Zhang

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.