1200 Book+Bed

• Prize
  Honorable Mention in Brand identity / Branding
• University
  Savannah College of Art and Design
• Lead
  Jingchuan Jin

1200 Bookshop is Guangzhou’s first 24/7 independent bookstore, with six locations across the city. 1200 Book+Bed is an extension of this concept, offering independent rooms and pods for customers to stay overnight, combining the joy of reading with relaxation.The challenge here was to maintain the essence of the original bookstore brand while highlighting the unique feature of providing overnight accommodations within the bookstore.

Design is more than just aesthetics! Hello, I'm Jingchuan, who is passionate about design, try to solve problems through design, and enjoy the process of design!