The First Electrrics

• Prize
  Honorable Mention in TV Advertising / TV / Film / Animation
• Company
  Inbrax
• Lead
  Pancho González
• Team
  CEO Carolina Pinheiro; CCO Pancho González; Creative Director: Cristian Chávez; Post Production: Cristian Andrade; Copywriter: Isidora Núñez;
• Client
  BYD Auto
• Video
  Link to video

The future of mobility is now. BYD, the global leader in electric vehicle sales, created a groundbreaking AI-powered campaign that redefines storytelling in the automotive industry.This spot, developed entirely with artificial intelligence, cutting-edge creativity, and advanced technology, showcases how BYD is not only driving the electric revolution but also transforming how brands connect with audiences. By merging innovation with sustainability, this campaign cements BYD’s position as the undisputed leader in electromobility.

Pancho was awarded an MBA at the Berlin School and is an MBA Professor at Usach. He was formerly a Director at Achap and Director and VP at IAB Chile. He has judged most global festivals, including Cannes, and has been an AME jury chair, while his work has won more than 150 times across all major award schemes.