Temu vs Amazon: How Chinese Marketplaces Are Reshaping Shopping

• Prize
  Honorable Mention in Landing pages / Online Media
• Company
  Omnisend
• Lead
  Milvydas Mažonas
• Project Link
  View
• Team
  PR
• Client
  In house
• Credits
  Darija

Omnisend’s PR campaign highlighted the rise of Chinese marketplaces like Temu and Shein in major Western economies, reshaping ecommerce. A survey of 4,000 consumers across the U.S., U.K., Australia, and Canada found that 70% of Americans shopped on Chinese marketplaces last year, with 1 in 5 buying weekly. Temu is now the U.S.’s fourth most popular marketplace. Despite low trust (7% of Americans trust Temu), affordability drives adoption. The campaign earned 2,000+ media mentions in top outlets, positioning Omnisend as a thought leader in ecommerce trends.